The Story Behind YACHTWAVE®
Over fifteen years and five brand-new yacht purchases, John experienced a consistent pattern. Purchasing a custom yacht is a significant investment—often exceeding seven figures—yet the delivery experience rarely matched the vessel's caliber.
Communication breakdowns created weeks-long delays. Critical decisions got lost between dealers, project managers, and production teams. Documentation arrived incomplete or scattered across plastic bins. Orientation sessions were rushed and overwhelming.
As a tech entrepreneur, John recognized these weren't isolated incidents. They were symptoms of an industry still running on decades-old processes. While manufacturers were building million-dollar products with cutting-edge technology, they were delivering them with systems that belonged in the past.
Meanwhile, boat ownership itself presented a digital gap. Owners struggled with maintenance tracking, inventory management, and documentation using spreadsheets and paper logs. This led to YACHTWAVE®, a comprehensive boat management app consolidating these tasks into a single, user-friendly platform.
The app quickly found its audience, growing to over 10,000 active users. As the community grew, so did understanding of the industry's deeper problems. The enthusiastic response revealed market hunger for digital innovation and highlighted opportunities to modernize the entire ownership experience, starting at delivery.